Pat the beef brisket dry with paper towels. Season generously with salt and black pepper.
2. Make the Rub:
In a small bowl, combine brown sugar, paprika, garlic powder, onion powder, chili powder, ground cumin, dried thyme, and dried oregano. Mix well to create the rub.
3. Rub the Brisket:
Rub the spice mixture all over the seasoned brisket, ensuring it is evenly coated on all sides.